Hello, Apple Intelligence.
Experience the power of next-generation technology with advanced AI capabilities and revolutionary performance.
48MP Main | Ultra Wide
Up to 26 hours video playback
Fastest iPhone chip ever
Innovative display experience
A work of smart.
Supercharged by M3 Pro or M3 Max. The most advanced chips ever built for a personal computer.
Up to 16-core CPU
Up to 22 hours
1000 nits brightness
Up to 128GB unified
Two sizes. Faster chip. Does it all.
Supercharged by the Apple M2 chip. Featuring an all-screen design with Liquid Retina display.
8-core CPU, 10-core GPU
10.9" Liquid Retina
12MP Ultra Wide front
Superfast downloads
New finish. Never quit.
The most rugged and capable Apple Watch pushes the boundaries of what's possible in a smartwatch.
Always-On Retina
100m depth rating
Up to 36 hours
Precision dual-frequency
Sound meets innovation.
Adaptive Audio. Personalized Volume. Conversation Awareness. Magic like you've never heard.
2x more powerful
Up to 30 hours
Personalized profile
IPX4-rated
Everything you love, all in one place.
Choose your path to world-class support